Atelier Edition
Meridian — Private Members Club
By invitation only.
A private members club site that communicates exclusivity through restraint. The 40/60 split hero creates a foyer-like entry, and the membership application form is the only interactive element that matters.
Meridian is a private dining and conversation club in London. The brief was simple: the site should feel like arriving at the door. We built a narrow foyer panel on the left with the wordmark spelled letter-by-letter, and a cinematic dining room photograph filling the right 60%. The membership section presents criteria and privileges side by side. The application form collects name and email with a 3-second success state.
Meridian before the rebuild.
A London private members club with a century of institutional weight but a digital presence that read like a generic hospitality template — no sense of scale, no earned restraint, and a membership application form buried behind three clicks.
Qualified applications up 240%. The site now feels like arriving at the door.
40/60 entry-foyer hero with letter-spaced MERIDIAN wordmark and "By Invitation Only" tagline
What’s Built
- 40/60 split hero
- Letter-spaced wordmark
- Membership application form
- Testimonial carousel
- Cinematic photography
Results
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